Danish label Noa Noa opened its very first shop as far back as the beginning of the 1980s.
The basic concept was to produce an antipole to the uniform-like fashion of the day. They succeeded beautifully.
Noa Noa is all about romantic, feminine, pretty and girlie styles. You will find no sexy little black dress in their collections but it is all about soft fabrics and soft colours.
Noa Noa had a recent very positive write-up in The Times and was also featured in Grazia Magazines fashion-chart in March.
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